Rapid advances in bio-electromagnetics and materials are opening new and unexplored opportunities in body area sensing. This talk will discuss next-generation wearables and implants that break the state-of the-art boundaries in terms of seamlessness, capabilities, and performance. Focus will be on research efforts carried out in our group towards: a) functionalized garments that monitor body motion in real-world settings, b) wearable antennas for into-body radiation with unprecedented bandwidth and efficiency, c) portable sensors for capturing the naturally emanated magnetic fields by the human body as a predictor of abnormalities, and d) wireless and batteryless implants for deep-brain sensing. Enabling technologies will also be discussed, with a special focus on embroidered e-textiles. Flexibility and mechanical/thermal robustness associated with such conductive surfaces makes them highly attractive for numerous applications besides garments (e.g., efficient antenna folding and packaging; reconfigurable antenna surfaces; conformal airborne antennas). Our ultimate vision entails unobtrusive wearables and implants employed “in-the-wild” for applications as diverse as healthcare, sports, defense, space, emergency, consumer electronics, and beyond.